Brand Messaging Framework
Brand Essence
We invest in transformative companies - and the people behind them - combining growth capital, expert guidance, and structured impact to scale responsibly.
Brand Promise
We empower visionary founders to scale smarter - with strategic capital, regional insight, and a structured impact framework that builds sustainable value.
Positioning Statement
HM21 is a growth-stage venture capital firm focused on Southeast Asia, offering capital and counsel to founders on the path to unicorn status. Our model is rooted in long-term value creation - financial, operational, and societal.
Strategic Messaging Pillars
At HM21, we believe the most effective communication sits at the intersection of clarity and depth. We don’t use language to impress, we use it to align, inform, and build trust.
Growth Capital
We provide growth capital to exceptional founders and companies in Southeast Asia, empowering them to scale and reach their full potential. By backing innovative businesses with the resources they need, we help create the next generation of market leaders.
Critical Path
We empower founders to stay focused on their critical path, guiding them through the key decisions that will drive their growth toward unicorn status. Our expertise helps them avoid distractions and maximize their potential for success.
Tech Enablement
We strengthen our portfolio companies by providing tech enablement, connecting them with an extensive network of partners to drive innovation. This allows companies to leverage cutting-edge technologies to improve their operations and accelerate growth.
Partners for Scale
We support founders with a network of global sector experts, experienced operators, ex-founders, and advisors who bring invaluable insights to drive their scaling efforts. With our partners’ expertise, companies gain the guidance needed to scale effectively and sustainably.
Social Impact
We integrate social impact into our growth strategies, ensuring that sustainability and ethical governance are core to every business we back. Our approach enables scalable growth while also making a positive impact on society and the environment.
Characteristics
Our tone reflects who we are: confident, thoughtful, and committed to progress.
Precision x Perspective
We’re direct and clear, but always aware of the bigger picture and long-term goals.
Focus x Flexibility
We stay rooted in what we know - but remain open to new ideas, shifts, and growth.
Belief x Challenge
We empower founders - with encouragement and hard questions.
Authority x Humility
We bring real expertise, without ego. No posturing, just honest partnership.
Warmth x Rigor
We’re friendly and approachable, while staying detail-oriented and professional.
Message in Practice
Elevator Pitch
HM21 is a growth-stage venture capital firm investing in Southeast Asia’s future unicorns. We provide more than capital: we bring operational insights, global networks, and a proprietary impact framework that empowers founders to scale with success and responsibility
Boilerplate (for press or website use)
HM21 Ventures is a Southeast Asia-focused growth-stage VC firm, backing exceptional founders from Series A to Series E. Our approach blends financial discipline with deep operational insight and a proprietary impact methodology. We are proud to partner with institutional investors like DEG to drive scalable, sustainable growth across the region.
Internal Rallying Call
Invest with intent. Scale with integrity. Impact, embedded.
We’re a disruptive VC firm here to shake up Southeast Asia’s startup scene. We don’t just invest, we unleash unicorns, break the rules, and dominate markets with explosive growth and trend-setting founders.
Sample Modular Block
Recruitment language
A rare mix of ex-operators, founders, and finance professionals - with decades of on-the-ground experience across the region.
We value sharp thinking, quiet confidence, and the ability to work fast with humility.
At HM21, we’re not just investors - we’re builders.
We believe in long-term thinking, operational excellence, and purpose - driven impact. If you’re excited by scaling ventures across Southeast Asia and building lasting value, you’ll find your place here.
